We believe in the power of sports.

Crossover Strategies was conceived in partnership with Fenway Strategies, a speechwriting firm founded by Jon Favreau and Tommy Vietor, President Obama's Chief Speechwriter and National Security Spokesperson.

Our mission is to help athletes tell their stories. Because when athletes speak, when they refuse to "stick to sports," the world listens.


We'll work with you to develop your message.


Video Production

Speech Prep

Op-eds & Articles

Social Media

Media Training


Bringing you unrivaled expertise

across communications and sports.

James Blake helps lead Crossover Strategies. After becoming the nation’s top-ranked college tennis player at Harvard, Blake spent 14 years on the ATP World Tour, where he won 10 singles titles and became the No. 4 player in the world. In his New York Times bestselling memoir, “Breaking Back,” James describes how he recovered from a career-threatening neck injury to reach the heights of professional tennis. His second book, “Ways of Grace,” tells the story of his own experience with police brutality — and celebrates athletes, throughout history, who used their platforms to change the world.

Tyler Lechtenberg is managing principal at Fenway Strategies. Beginning as a campaign field organizer and rising to Senior Presidential Speechwriter in the White House, Lechtenberg served President Barack Obama and Mrs. Michelle Obama for more than 11 years. He’s written remarks and various other content for both principals, including supporting Mrs. Obama on her record-breaking memoir, Becoming. Prior to his time in politics, Lechtenberg worked in marketing and higher education in Portland, Oregon; as executive director of The 10,000 Hours Show, a startup nonprofit formed to encourage volunteerism; and as an award-winning sportswriter for The Gazette in Cedar Rapids, Iowa. A farm kid who grew up outside of Strawberry Point, Iowa, Lechtenberg holds a B.A. in Journalism and Mass Communications from the University of Iowa."

Adam Frankel was a senior speechwriter for President Barack Obama from the early days of the 2008 presidential campaign until the end of Obama’s first term in the White House. Since then, he has served as executive director of Digital Promise, a national education nonprofit and most recently, as Vice President of Corporate and Executive Communications at PepsiCo. He also serves on the board of the John F. Kennedy Library Foundation, and its Profile in Courage Award selection committee. His first book, The Survivors: A Story of War, Inheritance, and Healing, will be published by HarperCollins in the fall of 2019. Adam is a graduate of Princeton University and the London School of Economics, where he was a Fulbright Scholar.

Sam Koppelman is a senior speechwriter and strategist at Fenway Strategies. During the 2018 midterm elections, Koppelman also served as a speechwriter to Michael R. Bloomberg. Prior to joining Fenway, Koppelman worked at Hillary for America as a digital strategist and surrogate speechwriter. After the campaign, Koppelman co-created the Inauguration Day “Love-a-thon,” which raised hundreds of thousands of dollars for organizations like the ACLU and Planned Parenthood. His byline has appeared in publications like The New York Times, The Boston Globe, and Harper’s Magazine. Koppelman holds a B.A. in Government from Harvard College, where he was a John Harvard Scholar and worked as op-eds editor at The Harvard Crimson.

Kat Kane is a partner and editorial director at Fenway Strategies. Prior to joining Fenway, Kane served as deputy director of speechwriting for New York City Mayor Bill de Blasio. Before joining City Hall, she was managing editor of digital content and creative at Hillary for America. Kane was previously a senior associate at SKDKnickerbocker developing advocacy campaigns for non- profit, political, and corporate clients. She has also produced content for CNN, MSNBC, and NY1 and in 2012 was recognized as one of City & State’s “40 Under 40” rising stars in New York politics. Kane holds an M.P.P. from the Harvard Kennedy School and a B.A. from NYU.

Samantha Becker is a partner and creative director at Fenway Strategies. Prior to creating Fenway’s production wing, Becker served as the Executive Assistant to Steven Spielberg and worked closely with him behind the scenes on such films as War of the Worlds, Munich, Bridge of Spies, Lincoln, and most recently as an Associate Producer on The BFG. A veteran of DreamWorks Studios, now Amblin Partners, she crafted both speeches and publicity materials for the studio and its executives. Her writing has been featured in Lenny Letter, The Hollywood Reporter, The Jewish Journal, and Entertainment Weekly. Becker holds a Bachelor of Arts in Film and Television Production from the University of Southern California.

Ben Krauss is managing partner at Fenway Strategies and has been with the firm since 2013. Previously, Krauss served as speechwriter to Vice President Joe Biden during the 2018 midterm elections. On the 2016 presidential campaign, Krauss worked at Hillary For America as a speechwriter for Secretary Hillary Clinton and chief speechwriter for Senator Tim Kaine. In addition, he served as director of surrogate speechwriting, supervising a large team of writers providing remarks and materials for a wide range of celebrities and elected officials. His writing has been featured on Crooked Media. Krauss holds a B.A. in Government from Dartmouth College.

Sarah Gouda is a principal at Fenway Strategies. Previously, Sarah served as the Speechwriter to the President of Planned Parenthood Federation of America, where she worked under both Cecile Richards and Dr. Leana Wen. There, she drafted everything from op-eds to keynotes to viral tweets, collaborating with leaders across the organization to produce highly shareable content for a variety of voices. She is a guest lecturer for a graduate-level speechwriting course at Columbia University’s School of International and Public Affairs. Her writing has appeared in Teen Vogue, Splinter, Gothamist, The Toast (RIP), and The Chicago Sun-Times. Sarah grew up in Cincinnati, Ohio and holds a B.A. from Miami University.

Aaron Miller, bringing experience at WME-IMG and the NBA, is devoted to helping brands and athletes tell their stories. Miller began his career as an Associate Speechwriter for A.H. Levy and Company, where he collaborated with leaders in politics, media, and non-profits. Miller holds a Bachelors of Arts from Harvard College, where he was an Executive Editorial Editor for The Harvard Crimson. His byline has appeared in publications like USA Today and TIME Magazine.


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Crossover Strategies, LLC (2019)